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Will rebrand salon hair care player as Arise and use TikTok to expand reach.
December 6, 2023
By: Christine Esposito
Editor-in-Chief
Carolyn Aronson, owner, founder and CEO of It's a 10 Haircare, and Jeff Aronson, president of It's a 10 Haircare, have acquired hair regrowth company Nisim. It is the first brand acquisition for It's a 10 under Carolyn Aronson's leadership. The purchase announcement follows It's a 10's recent expansion into the men's hair color market, as reported by Happi this week. Operating from Toronto, Nisim began selling its NewHair Biofactors line of products in 19...
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